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Performance Marketing ยท PPC ยท Chandigarh ยท Est. 2010

Every Rupee Tracked.
Every Lead Attributed.
Every Month Reported.

Antraajaal delivers performance marketing and PPC services in Chandigarh โ€” Google Ads, Meta Ads, LinkedIn campaigns and YouTube advertising for businesses that expect their ad spend to generate measurable, attributable returns. Not impressions. Not reach. Leads and revenue.

Est. 2010 Google Ads Meta Ads LinkedIn Monthly Reports
๐Ÿ“Š Campaign Dashboard ยท Antraajaal
โ— Live
4.2x
ROAS
โ†‘ 18% vs last month
โ‚น186
Cost Per Lead
โ†“ 22% optimised
247
Leads This Month
โ†‘ 34% vs target
Lead Volume ยท Last 30 Days
๐Ÿ” Google Ads142 leads
๐Ÿ“˜ Meta Ads68 leads
๐Ÿ’ผ LinkedIn24 leads
โ–ถ YouTube13 leads
This is what Antraajaal's reporting looks like.
4
Paid Channels
100%
Transparent
ROI
Focused
Monthly
Reporting
15+
Years

Advertising that cannot be measured
is not advertising. It is a donation.

Paid Channels

Four Channels. One Integrated
Performance Marketing System.

Antraajaal manages paid advertising across four major platforms โ€” each targeting your audience at a different stage of the buyer journey, coordinated as one integrated system that compounds results across channels.

๐Ÿ”

Google Search Ads

Best for: High-intent, immediate leads

Captures buyers actively searching for your product or service โ€” the highest-intent traffic available in digital marketing. When someone searches "pharma packaging company Chandigarh" or "branding agency for manufacturers", your ad appears at the top.

  • Keyword strategy & negative keyword management
  • Ad copy testing โ€” A/B across all ad groups
  • Quality Score optimisation
  • Bid strategy management
  • Conversion tracking & attribution
๐Ÿ“ฑ

Meta Ads โ€” Facebook & Instagram

Best for: Brand awareness, consumer audiences

Reaches your audience through demographic, interest and behavioural targeting โ€” before they are actively searching. Particularly powerful for real estate, healthcare, education and FMCG brands where the audience needs to be reached proactively.

  • Audience research & custom audience build
  • Creative design โ€” static, carousel, video
  • Retargeting โ€” website visitors & lookalikes
  • Meta Pixel setup & event tracking
  • ROAS optimisation
๐Ÿ’ผ

LinkedIn Ads

Best for: B2B, manufacturers, institutional buyers

The only platform that lets you target by job function, industry, seniority and company size โ€” reaching procurement managers, CEOs and department heads directly. For manufacturers targeting OEM buyers and institutional procurement, LinkedIn Ads are essential.

  • Account-based marketing targeting
  • Sponsored content & InMail campaigns
  • Job function & seniority targeting
  • Company size & industry filtering
  • B2B lead generation forms
โ–ถ

YouTube & Display Ads

Best for: Brand building, remarketing, video

Video advertising on YouTube and Google Display Network โ€” reaching your audience while they consume content, reinforcing brand awareness across the web and re-engaging website visitors who have not yet converted.

  • Pre-roll & skippable ad formats
  • Display remarketing across Google network
  • Video creative consultation
  • Audience targeting by intent & demographics
  • Cross-channel attribution
๐Ÿ 

Landing Page Optimisation

Best for: Maximising conversion rate

The most undervalued component of PPC โ€” the page visitors land on after clicking your ad. Antraajaal designs and builds conversion-optimised landing pages that turn the traffic your campaigns drive into actual enquiries and leads.

  • Dedicated campaign landing pages
  • CTA placement & form optimisation
  • Page speed for Quality Score
  • A/B testing landing page variants
  • Lead capture & CRM integration
๐Ÿ“Š

Reporting & Attribution

Best for: Knowing exactly what is working

Every Antraajaal PPC client receives a monthly performance report in plain language โ€” not a vanity dashboard of impressions and reach. Leads generated, cost per lead, ROAS, conversion rate, what changed and what is being done about it.

  • Monthly performance reports
  • Cross-channel attribution modelling
  • Google Analytics 4 setup & goals
  • Call tracking integration
  • Competitor auction insights
For Manufacturers & B2B Businesses

LinkedIn Ads โ€” The Channel
Most Agencies Underestimate.

For a manufacturer, an industrial supplier or a B2B service company, LinkedIn Ads are not optional โ€” they are the only paid channel that reaches the exact decision-makers who approve purchase orders. Not their personal email. Their professional LinkedIn account.

๐Ÿ’ผ LinkedIn Ads โ€” B2B Specialist

Reach the Person
Who Signs the Purchase Order.

LinkedIn allows you to target by job title, seniority, department, industry and company size. A precision component manufacturer can reach Procurement Managers and Production Heads at automotive OEMs across India. A pharma packaging company can reach Purchase Directors at pharmaceutical manufacturers in Baddi and Panchkula. A branding agency can reach MDs and CEOs of manufacturing companies with revenue above a defined threshold.

Antraajaal builds LinkedIn campaigns that combine precise audience targeting with the authority-building content formats โ€” Thought Leadership ads, Document ads, InMail sequences โ€” that make serious B2B buyers take the next step.

LinkedIn B2B Campaigns โ†’
What LinkedIn Targeting Can Do
Job Function Targeting
Reach only Procurement, Operations, Engineering or C-Suite โ€” not the entire company. Your ad seen only by the people with purchasing authority.
Company Size & Revenue Filtering
Target companies with 200+ employees, or specific revenue ranges โ€” ensuring your ad budget reaches buyers at companies large enough to be your clients.
Industry & Sector Precision
Pharmaceutical manufacturing, automotive components, FMCG production โ€” LinkedIn industry targeting puts your ad in front of the exact sector you supply to.
Account-Based Marketing
Upload a list of target companies and LinkedIn shows your ads only to employees of those specific organisations โ€” the most precise B2B targeting available.
Campaign Process

How Antraajaal Launches
and Optimises Your Campaigns.

01
Audit & Strategy
Audit of existing campaigns (if any), competitor analysis, keyword and audience research, and a channel strategy that matches your budget to the platforms most likely to deliver your target cost-per-lead.
02
Campaign Build
Account structure, ad group organisation, ad copy creation, creative design, audience setup, pixel and conversion tracking implementation โ€” all before a single rupee of ad spend is committed.
03
Launch & Monitor
Campaigns go live. First 2 weeks monitored daily โ€” catching any early performance issues, adjusting bids and budgets, pausing underperforming ads and scaling what is working.
04
Optimise
Ongoing A/B testing of ad copy and creatives, negative keyword refinement, bid strategy adjustments, audience expansion and landing page improvements โ€” continuous reduction in cost-per-lead.
05
Report
Monthly report in plain language: leads generated, cost per lead, ROAS, what changed, what is being tested next. You always know exactly where your money went and what it returned.

Most agencies work for you.
We work with you.

Why Choose Us

Why Businesses Choose Antraajaal
for Performance Marketing.

๐Ÿ“Š
Every Rupee Tracked โ€” Transparently
No black box reporting. Every rupee of ad spend is attributed to specific campaigns, ad groups and keywords. You see exactly what generated which leads, at what cost. Monthly reports in plain language โ€” not agency jargon designed to obscure performance.
๐Ÿ”—
PPC + SEO + Branding โ€” One Team
PPC landing pages that match your brand identity. SEO data that informs your keyword strategy. Brand creative that makes your ads look premium. When the same agency manages everything, your campaigns perform better โ€” because they communicate consistently.
๐Ÿญ
B2B & Industrial Expertise
Most PPC agencies are built for consumer brands. Antraajaal has specific experience running PPC for manufacturers, industrial suppliers and B2B companies โ€” with the LinkedIn targeting depth and Google Ads keyword strategy that B2B performance marketing requires.
๐ŸŽฏ
Lead Quality, Not Just Volume
Any agency can spend your budget and generate enquiries. Antraajaal builds campaigns around qualified lead generation โ€” the right audience, the right message, the right landing page โ€” so the enquiries your sales team receives are worth their time to follow up.
๐ŸŽ“
Strategy-First Thinking
Founded by Dr. Deepika Bahri โ€” Doctorate in Marketing, 25+ years experience. The strategic thinking behind Antraajaal's PPC campaigns is grounded in marketing psychology and buyer behaviour โ€” not just platform mechanics.
๐Ÿ“
Chandigarh Market Knowledge
We know which keywords convert in the Chandigarh and Tricity market, what bidding strategies work for Punjab and North India audiences, and what creative resonates with the specific demographics your business serves here.
Frequently Asked Questions

Questions About PPC โ€”
Answered Honestly.

PPC (Pay-Per-Click) advertising is a model where you pay only when someone clicks your ad. Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads and YouTube Ads all operate on PPC or similar cost-per-action models. Unlike SEO which takes months to show results, PPC delivers traffic and leads immediately upon launch โ€” making it the fastest way to generate enquiries while your organic strategy builds. A well-managed PPC campaign delivers measurable ROI with every rupee of spend tracked and attributed.
Google Ads costs have two components: media spend (what you pay Google per click) and management fee (what you pay Antraajaal). Media spend for local Chandigarh service keywords typically costs โ‚น20โ€“150 per click; competitive national keywords cost more. Management fees range from โ‚น8,000โ€“25,000 per month depending on campaign complexity. Antraajaal recommends a minimum monthly ad budget of โ‚น15,000โ€“30,000 for meaningful results. Contact us for a budget recommendation specific to your goals.
PPC refers specifically to the pay-per-click bidding model. Performance marketing is the broader discipline of paid advertising optimised for measurable outcomes โ€” leads, sales, sign-ups, calls. Performance marketing encompasses Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads and display advertising โ€” all managed with the goal of maximising return on ad spend (ROAS). Antraajaal manages all paid channels as one integrated performance marketing system.
PPC is the fastest digital channel โ€” campaigns can be live within 24โ€“48 hours and generating enquiries within the first week. However, campaigns improve significantly with optimisation over the first 4โ€“8 weeks as the algorithm learns which audiences, keywords and creatives deliver the best results. Full optimisation โ€” where cost-per-lead is at its lowest โ€” typically takes 8โ€“12 weeks. Antraajaal provides weekly performance updates during the first month of any new campaign.
Both serve different purposes. Google Ads captures buyers actively searching for your product โ€” high intent, immediate need. LinkedIn Ads reaches decision-makers by job function, industry and company size โ€” excellent for reaching procurement managers and CEOs who are not actively searching but should know your brand. For manufacturers, Antraajaal typically recommends Google Ads for immediate lead generation and LinkedIn Ads for building authority with institutional buyers โ€” both running simultaneously for maximum pipeline coverage.
Yes โ€” and this combination delivers the best results. PPC data reveals which keywords convert best, informing the SEO content strategy. SEO-ranked pages used as PPC landing pages convert better and lower cost-per-click through higher Quality Scores. The brands that grow fastest use both: PPC for immediate results while SEO builds long-term organic authority that eventually reduces dependence on paid media. Antraajaal manages both as one integrated digital marketing system.

Ready to Turn Ad Spend
into Measurable Revenue?

Tell us your campaign objective and your monthly budget. We will come back with a channel strategy, a cost-per-lead target and a timeline โ€” before any commitment.

SCO 66-67, Sector 8-C, Chandigarh ยท Panchkula ยท Mohali ยท Punjab ยท Pan India

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